Sam's interview on Zonecast Episode 284: TestBox

Sam's interview on Zonecast Episode 284: TestBox
By Pedals | On Oct 14, 2021
10 min read

Recently, TestBox CEO and Co-Founder, Sam Senior, was featured as a guest on ZoneCast, a podcast interview series that features entrepreneurs, professionals and academics. Read on to see what Sam and Salman discussed:

  • Sam and Peter's background
  • The TestBox fundraising story
  • The TestBox launch from this June
  • How we built our first few partnerships
  • How we make TestBox free for users
  • Future directions for TestBox
In this article:

Zonecast Episode 284 transcript

Salman: Hi, hello and welcome. This is the ZoneCast where we interview emerging professionals, entrepreneurs, and academics. And today we have with us on the show, Sam Senior. He is the founder and CEO of TestBox. Hi, Sam, how are you? Welcome to the show.

Sam Senior: Hi Salman. Thank you so much for having us. I really appreciate you taking the time to learn a little bit more about TestBox. I've listened to some of your other podcasts and really enjoyed them, so I'm excited to be here.

Salman: Thank you. Thank you so much for taking the time to be on the show and sharing your story. And I wanted to start by talking about your background. Can you share your professional and personal background?

Sam Senior: Yeah, absolutely. So I'm originally from Australia. I grew up in a small town and I ended up going to university in a big city on the other side of the state where I studied computer science. It's actually where I met my co-founder Peter. We met during university, in our second semester, and became very good friends very quickly. And we actually started living together, working together, and a bunch of stuff. Had a little failed startup at one point that paid rent for a while before we ventured out into long-term sort of careers. And I realized that I wasn't necessarily going to be one of the best software engineers in the world, but I knew I wanted to work in tech. I'd always wanted to do that since I was eight years old, coming home and watching the conferences with Bill Gates and Steve Jobs presenting. That sort of thing.

I actually found myself in an advisory capacity for large enterprise software companies on their products and go-to-market strategy at a management consulting firm called Bain. And then Peter actually was very deep on the technical side, and eventually he came over to San Francisco, after I encouraged him for many years. I had moved to San Francisco as well by that point. And it was really just a matter of time as to when it was the right moment for us to work together and start something. And it really came out of years of working with enterprise software vendors and many buyers of software and understanding their pain points and hearing the same thing across all different types of people in all different industries. That's what led us to leaving our jobs and starting TestBox. And I now live in Boulder in Colorado, and that's been fantastic. And that's where we've launched the product just in the last couple of weeks.

Salman: Also this product was launched very recently, right?

Sam Senior: Very much so. So we actually were very, very fortunate to be featured in a TechCrunch article just less than a week ago. And that was considered our full formal launch. And then yesterday, we launched on Product Hunt. Very excitingly, today we're actually featured in the daily newsletter on Product Hunt that gets sent out to many people, talking about our launch and what we're building. So it's been a very busy last couple of weeks, and I'm very excited about where we're headed.

Salman: Yeah, that's exciting. So can you talk more about how the idea came to you, and the specific products and features and benefits of your solution?

Sam Senior: Absolutely. So TestBox is all about making the buying experience for enterprise software significantly easier. The idea behind this is that right now enterprise software is typically a very sales-led approach where you go through a very long sales process that people say is very frustrating. It's opaque. It feels like it's in the hands of the sales reps, and you're having to do this with five or six different vendors at once. And that's a very frustrating experience. You don't get to do it on your own terms, at your own speed, and with the information that you want. Often it's demos, often it's videos, rather than getting a hands-on, live experience. Fascinatingly, when I was working in my previous job, I spoke to the vendors about this and they often would say, "We want a more self-serve experience ourselves, but it's very hard for us to build. It's very expensive. And so we continue to go down this very sales-led approach."

So after many years of hearing these stories, I realized that there is this real need for a customer-led buying experience, which is a totally new idea and something I'm very excited to be building, working with vendors and customers to actually create this phenomenal experience, which is around making enterprise software buying fully self-serve. Making it possible for you to say, "I'm interested in these three to five vendors, give me an environment that is like-for-like, so apples-to-apples across each of them that has the same data in there, has all my use cases pre-configured, but is the same enough that I can test and compare really easily between each of those platforms within minutes with my team, bring them all in and be able to give feedback all in one place.

So our real goal is to stop it from being a 6, 9, 12-month process of buying software to getting it down to a month, such that people can do it on their own terms, easily, self-serve, collaboratively and feel confident in their decision, because they've got this hands-on buying experience.

Salman: So how are people able to test two different softwares through your solution? Have you already purchased those software and you have them embedded in your solution? How are you able to help people experience something that they haven't purchased?

Sam Senior: So we're starting very much in one software vertical, and we're going to expand over time. But we've started in the customer support vertical. So think like your help desk when you send in a chat or you have an issue with a product, and you might send an email to the company. So the software that sits behind all of that. So that's like your Zendesks, your HubSpots, Freshdesks, etc. We've actually made partnerships with all of those platforms already. And that involves us basically spinning up an environment for each of those platforms, embedding it with data, and creating all of those pre-configured use cases across each of the platforms.

It's nothing that anyone needs to pay for. TestBox is actually entirely free. The way we make money is actually on the vendor side. So as people use TestBox and then buy a solution, we get paid by the vendor as those solutions end up being used by the customer. And we're actually paid roughly the same, no matter which product you choose. So we're actually not going to be pushing anyone to any particular vendor. We're agnostic. As I said, the whole thing is we just want to make buying enterprise software so much easier and better for everyone. And we don't have a vested interest in where you end up going.

Salman: So was it difficult for you to make those partnerships with software companies? Because they might say, "Why should we trust you? How do we know you're credible and you can do this? Do you have a proven experience doing this?" So were there any such challenges?

Sam Senior: I think it depends on the vendor. So most of the vendors that we've spoken to are actually very excited, partly because we're a brand-new sales channel for them. A big thing for vendors is really just that they want to increase that pipeline as much as possible. So that's exciting. However, a lot of other vendors have said, "Look, we actually think we perform better when people get a hands-on experience, but it's really hard for us to deliver that. It takes a lot of time for us to build out those unique environments with our solutions engineers, hand that over and it's just not part of our process. But we have observed that we tend to do really well when people do that." So actually getting the product in people's hands is really exciting. And they like the fact that we're pre-configuring it, that we're putting all this data in. So there's a lot of value there.

At the end of the day for the sales leaders, their biggest levers are to reduce the sales cycle time, make it less costly on our team to go through the prospecting, and go into mid-funnel of this sales experience, then have people drop out, or all of these additional resources. So actually we're helping massively reduce all of the complexity of buying software and all the resources that they need to put into it all the time. And what ends up happening is actually that we’re a much higher-quality lead-generation platform for them. Overall, they're really excited about that.

We have had a couple of vendors say, "This is a little bit more challenging for us because it's very important for us to own the narrative," but as we have started to show them the other vendors that we've had integrated, the environments that we have, they're actually very quickly turning around and saying, "Actually, we're really excited about that." Already in the last week, since we had our article out in TechCrunch, we've had a couple of vendor conversations. I actually got a verbal agreement for a new partnership yesterday, we’re sorting out the terms, which is really exciting. The vendors are showing a lot of interest, which is very, very, very cool.

Salman: That's great. In terms of your pricing, I thought you would like to go the typical route and charge the consumer, people who are using your solution, but you're taking a different approach. Do you think this kind of pricing is scalable?

Sam Senior: Yes. So it's something that we've spoken a lot to the vendors about. There is a traditional method today of third-party channel. And basically what that is, is additional partners out there who act on behalf of the sales team. It's sort of an extension of the sales team for the software vendors. So that's a traditional method of selling. It's not entirely new to people, we're just doing it in a much more automated fashion that's allowing the people to get in there and really test and compare, and less of the traditional sales model that a lot of partners have. So this is something that's existed before, and people are excited to plug us into that mechanism that has already existed for a long time.

And then, as I said before, on the other side, it's really important to us to reduce the friction as much as possible for people to use and test software, to make a better decision for themselves. That's fundamentally really important to us as a company. So making it free is critical. Otherwise, there's a barrier that really shouldn't exist to people getting the best experience in choosing the right software. So we want to remove that as much as possible.

Salman: Yeah. I guess right. Software suppliers have worked with distributors and resellers to sell your software, so it's not unusual for them to work with other companies to sell the product. But you're doing much more than just selling. You're actually allowing potential clients to test the software. So I'm guessing typical resellers and distributors might see this solution as a threat, because you're giving customers much more reason and value to try your solution rather than just purchase it from a reseller. So I'm guessing they must be unhappy.

Sam Senior: This isn't something we've run into just yet, as you can understand, we're relatively small. But I absolutely understand this being something, going forward, particularly for the resellers. However, we've actually spoken to people who have worked at... actually one of our advisors was previously a board member at Ingram Micro, so one of the largest distributors of software in the world, and actually was talking about, is there an opportunity for white-labeled solution of TestBox that they could use as a distributor with their customers? Because it would help reduce their own headcount costs. Distributors and resellers are typically running on very, very thin margins, I think typically single digits. And so anything that you could do to help automate that process is great.

So whilst it may appear like a threat, I think in many ways, we can actually be very beneficial to the channel in that we can help them actually reduce their overall costs with a customer base that they already have. So they could go to the market with the customers that they have and say, "Look, we're actually going to make your buying experience significantly easier with this tool that we've been using for a while." So, yes, I can understand it's certainly a threat to some, but there will be some who think, "This is really innovative. We're excited. Let's build this into our process and it will actually make us more successful and increase our margins."

Salman: And if you do a white-label solution for our reseller, would it be the same pricing strategy or would it be more like charging for creating a solution? And how would that work? That's interesting.

Sam Senior: This is a very early days idea. So I couldn't go too far into it, but I think the point you're raising is, is there a version of this which is actually a SaaS product, that has a subscription attached to it, where we say, "Hey, for every user that you use this with, or seat, or trial that gets spun up via TestBox, you pay us a certain fee." I think that is a model. There is also the ongoing commission model. I don't have a good answer yet, but it's something that we're going to be thinking about in the future. And I don't think it's on our roadmap within the next year, but you can see how this continues to grow over time as we move into more markets or we need more additional distribution, that might be the right thing for us to do.

Salman: So how do you try to see sales that happened, because someone tried your platform versus someone just buys the product through some other channel? What tracking mechanism do you have?

Sam Senior: So as soon as someone onboards on to TestBox, there's a few pieces of information that we get from them. We get their name, the company that they work for, those sorts of things. Nothing that you don't typically share in a sales process. And then what we do is actually register that as a lead with the vendors, so that allows us to turn it into an opportunity. And then as people are using TestBox, we are able to say, "Look, they're getting close to buying a solution," then they will say, "Yep, I'm ready to buy," Zendesk, HubSpot, Freshdesk, whatever it is. And then we will work with our team at the vendor and say, "Look, that lead that we had registered turned into an opportunity, and now it's very close to being closed. We just need to finalize pricing and then that's a done deal." And so through that whole process, we are working with their partner team to ensure that that lead is being tracked against us.

Salman: So is the purchase also happening through your platform? Is your platform also facilitating the purchase and doing the transaction?

Sam Senior: No. So this is actually a very conscious decision that we're making right now, who knows what the future may hold. But currently we don't want to own the e-commerce component of software, because there's a lot where you need to do around renewals, and managing the subscription, and taking paper and all of these sorts of things. It's actually a very complicated process. And there are many platforms out there that do a significantly better job and have been around for a long time doing this. Our goal really is how do we make discovery of software through to deciding the right software for your needs as great as possible. And then we actually hand that over to the vendor and say, "Okay, now you own this relationship going forward," when it comes to taking subscriptions and renewables and that thing.

Salman: Because if you handle the transaction, you have control over the sales process and then it becomes easier for you to take a portion of future sales. Like renewals and the future sales, essentially, because once the lead is transferred to the supplier, then you get your one-time commission maybe. And then in the future, they deal directly with the consumer. So what's your current commission structure? Is it like 12-month periods or 24 months? How does it work?

Sam Senior: So interestingly, it can change by vendor. And so we're trying to simplify it and make it a standardized template at the moment. But some vendors actually, with all of their partners, will pay them only for that first year and all expansion within that first year. Others will actually pay for the lifetime of the customer.

Salman: No way.

Sam Senior: Yeah. And so we're trying to consolidate around what the right model is that actually works for most partners, simplifies terms and makes it much easier. So this is something we're in discussion with our partners today.

Salman: Yeah. That's interesting. And when someone is purchasing a new software, the first purchase can be small. Maybe they'll do like a 12-month subscription and then they might decide to extend it further. So commission on lifetime use is pretty good. Yeah. And the fact that if some vendors are willing to do that, that's good on their part to help their new partners and new resellers and people who have been helping them make the sale.

Sam Senior: Exactly.

Salman: So that's particularly great. How long did it take for you to develop this software?

Sam Senior: We built a very simple prototype when we were raising capital last year in four to six weeks or so. And then after we raised capital, we sat on that for a while. We had our first part of our engineering team and design team start in February. So it's only really been four months of scratch through to a full product launch, which is incredibly fast. And I'm really impressed with how the team moves so quickly and really appreciative of the effort that they've been putting in over the last few months.

Salman: And you talk about the fundraising process, what the whole process was like, how long did it take, how much did you raise?

Sam Senior: A little bit of context is that Peter and I are both Australian. And so we needed to go onto working visas in the U.S., and associated with that, you actually needed to have a certain amount of capital, because you need to be paid a certain amount on an E-3 visa. We actually needed to have capital to be able to start TestBox, Otherwise we couldn't employ ourselves, which means that we couldn't live in the U.S. So with that, we knew that we had to actually raise relatively quickly. And so I thought, "What are the minimum requirements to demonstrate that we know what we're doing, that we have product market fit enough, and that there are a lot of people that are excited about this?"

And I thought to myself, "Okay, we need to build some partnerships, we need to have a lot of customer data and customer interviews, and we need to have a prototype, so we can actually show how things work." And we wanted to raise basically within about two and a half months of starting working on this full-time. So I actually started working full time on TestBox in August, in 2020. And then I spent the first month talking to, it was about 70 end users. So buyers of software, sales reps, and vendors, and just software experts. And I spent 45 minutes with every single one of those people, learning about their needs, learning about the challenges that they have, and basically starting to really understand how we could design TestBox to meet those needs. So these were all co-design sessions.

And then I took that information, started to package that up and started going to the vendors. And I thought, "Okay, I need to get at least three partnerships here." And so I started approaching people that I knew, two or three connections away in my networks, started talking to them and finding the right place within these organizations. And then we basically went for about a month, going back and forth, talking about what a partnership could and couldn't look like. And by the end of September, we're at this point where we had a lot of great customer information on what TestBox needed to look like, we started to build a prototype on the back of that, and we had these vendor partnerships.

In October, we started reaching out to people that I knew in my network and saying like, "Hey, your founders, or your people who appear to be connected to VCs..." I actually didn't have any connections into VC whatsoever, so I just started reaching out to everyone that I knew. I took this method of just having absolutely no shame for asking people for help. And it was incredible. People were incredibly helpful. And suddenly we went from knowing no one to having 40 calls with investors on the calendar within a two-and-a-half-week period. And it was fascinating, because you'd send out the pitch deck, you'd show a little video of what the prototype was and you get some really fascinating responses back, where some people would just be like, "Yep, great. Looking forward to talking."

But some people that actually stopped to dig into the problem with you right away. And that's what really excited me. And, in fact, most of the people who started to dig into the problem just via email, before we'd even met, are the people who are on our cap table today. So I was incredibly fortunate… It was about a week and a half between our first conversation and getting our first term sheet. So it was phenomenal. I was very appreciative of how quickly the process ran, but also the fact that we found such incredible partners. And so Elaine Zelby, who is a partner at SignalFire in San Francisco, actually was one of those people who went back and forth with us on what her thesis was on the problem we were solving.

And we connected very quickly on the phone and built an incredible rapport, and we went through multiple rounds with a bunch of different partners at the fund. They were just very collaborative the whole time. Yes, they asked really tough questions, but they're really collaborative. And that excited Peter and I. And so we were talking to many other funds along the way, and I think the whole time we were most excited about working with SignalFire. And then firstminute, so they're actually a fund out of the U.K. They also similarly were religious about TestBox from the moment that they heard about it. And so we were most excited about working with them as well, because they have a phenomenal founder network. So all of our LPs, all the people who basically fund their fund are all previous founders. That was really exciting to us as well. And they're excited about open-source software and all of these sorts of things.

So we basically went through this long two-and-a-half, three-week process of pitch meetings for all these different funds, knowing that we had found the couple of funds that we were most excited about really early on. And we're very fortunate that they also turned out to be the ones who were providing term sheets and wanted just to get onboard. And so that was really exciting. We ended up raising more money than we expected. We originally wanted to raise just over 2 million, we ended up closing 2.75 on the round. And then we're very fortunate to also be in a position to say no to some potential investors when we just didn't need the additional capital that was available to us. We wanted to keep it as small as possible, lean, and be really conscious of the fact that we didn't want to have a ton of capital and be on a spending spree straight away.

We want to make sure that we can keep our teams small, make sure that we're being thoughtful about how we use our capital and get ourselves to an MVP, get ourselves to first revenue, and get ourselves ready for a series A where we then have enough equity within the cap table to be able to effectively provide that to our team members, who are the ones who are building so much of TestBox and so critical to our future. So that's been a big part of the idea behind how we've taken capital on – to ensure that we actually are able to reward our team members effectively.

Salman: How long was the whole process? Four to six months?

Sam Senior: I think we closed the round within less than three weeks of our first investor conversation.

Salman: Oh, wow. That was really good. And how much did you raise?

Sam Senior: 2.75.

Salman: And are you able to disclose the valuation which you raised?

Sam Senior: We actually raised on a SAFE and so we don't have a price round.

Salman: Oh, that's interesting. And so one thing that I wanted to ask you is how have people been navigating this problem of trying a software before purchasing it? Free trial versions are one obvious way, but do you know how people have been doing that?

Sam Senior: Yeah. Absolutely. So there is the free trial version and then there is the direct sales version. And so there are free trials out there, but typically they are only 7 to maybe 14, max 21 days. And I started to test this with people and they all would say, "It's actually very hard to get up to speed and build out any of these trial environments enough, such that I would be confident in making a decision," because one person actually said it takes about between 20 and 30 hours per platform to be able to build it out enough to know that it's potentially going to work for you. Not to actually use it full time, but just that it may work. And you multiply that out to three to five vendors that you might be working with. And suddenly you're talking 100 to 200 hours where you're no longer working with your team and you're just building out environments.

So the free trial mechanism is okay. I think, frankly, it serves the vendors more than it serves the customer, who wants to understand whether the software is best for them. So what ends up often happening is people start to use a free trial, and then they just find themselves back into the typical direct sales process. And so what tends to happen is people internally say, "Yep, we're interested in using and buying some form of software," start with maybe five, maybe eight vendors that they're interested in potentially looking at. They'll do some initial desk research, do some this versus that best CRM, best customer support software or whatever it is, read things on G2 or Capterra, Gartner, whatever, and realize that reviews are helpful... They might narrow down one or two vendors that you might take away, but they're not enough to make a decision.

And so everyone knows that they really want that hands-on experience. They want to see, touch and feel what each of the platforms look like. But today, as I said, the trial environment doesn't solve that for them. The only other option is to go through the direct sales mechanism. And now that direct sales approach could last a few months, very easily. And it's all about going from five vendors down to that one. And so that means that they're having to go on discovery calls with each of these vendors, do demos with each of them, see live proof of concepts. They need to go back and forth on pricing. They need to bring the whole team together, and build out a really complicated Google sheet, and get people to sit on these, these sales meetings, and add comments, what they like, what they don't like about all of this.

And then that drags on, you have to bring additional stakeholders in, and this can easily take 3, 6, 9, 12 months. It depends on the complexity of the software, but it's a very long process. And the entire time people just want to get their hands on a live version of what it would actually be like in their software, in their company. And that's where TestBox comes in, basically removing all of that stuff that sits in the middle that is frustrating and challenging for people.

Salman: Yeah, no, there's definitely a huge value proposition for people who want to try software before purchasing. It's definitely a great product idea. It's definitely going to make it easy and help people save time and make the right purchase decision. Because imagine if a company purchases a software and then they implement it, and then they train their employees, and they find out "This is not the best software for us." But they've already spent money on the software, and the training, and the adoption, and the implementation. So it's the time and financial investment and time investment that goes into it.

Sam Senior: Yes.

Salman: And then I'm doing all of that and then bringing something new that's another task.

Sam Senior: Yes. Actually, to comment that, we've heard almost exactly word for word what you just said, from anytime we're speaking to a CIO, CTO, CFO, someone like that, who's much more senior, who's seeing this happen a lot within their organization and realizing that bad implementations have massive opportunity costs for the company. Not just that you've spent all this time, but all this time and money to make the decision the first time. But then you have all of this less valuable time where you've not been as successful, because you've got the wrong tool and then you need to go through the process again. And so you’re doing these big reevaluations of what is the right software for your needs. And that's really frustrating. And so a lot of CIOs and CTOs that we've spoken to have said, "Can you build this out for like entire functions, entire departments, give this to me, and then I can say that to the entire team and say, "Anytime we're buying stuff over within sales, we need to use TestBox, because that actually leads to better outcomes for us.""

So the point that you're raising is 100% something we're thinking about and something that we know we need to build towards over the next couple of years.

Salman: Yeah, absolutely. And even in your marketing messaging you can include that pain point as to the cost of purchasing the wrong software and then fixing that mistake. For big companies, that can be a huge, huge cost. So it's definitely a great value add proposition that TestBox is offering. So, one thing that I'm curious about is when do you see yourself monetizing and breaking even from your sales?

Sam Senior: So monetizing, in process at the moment. Just in the last week, we've had maybe 20 or 30 people sign up to TestBox really quickly, which is really exciting. And as soon as any of those are starting to convert, then we'll start to be having revenue coming in the door. That's great. On the breakeven piece, it's not something we’re consciously focused on right now. So we're really just like, "Let's get as many people in the door, get them excited, get them converted and have them have a much more enjoyable software buying experience that actually works for them." I think once we've demonstrated that, then we would actually be looking to raise a series A. So I'm not entirely focused on the breakeven piece just yet because our big goal is get a repeatable model within customer support and then raise a fairly large round that would then enable us to expand into 8, 10 verticals very quickly.

Salman: Yeah. And that's great. So you mentioned that you're from Australia and now you live in United States. So what brought you to United States?

Sam Senior: Since I was very, very young, I knew that I wanted to spend some time in San Francisco and I didn't know really what that looked like, but I was very fortunate at Bain that we had a global transfer policy. And so I actually started my career in London and I was there for about a year before moving to San Francisco, because it was something I knew I'd always wanted to do. I thought it might be only a six-month trip, but I decided to actually make it permanent. So I've been in the U.S. now for six years and really loved it. And it's just enabled us to do a bunch of things that we never thought would be possible. I think this would be much harder to do in Australia. Having been in the U.S.for a long time, I think it makes TestBox a much more feasible proposition.

Salman: What did you do like about San Francisco? Is it the whole innovation ecosystem? Is it the best place to launch a new company? I haven't been there personally, but I can imagine since it’s known as the Silicon Valley, I guess there might be a certain appeal for the entrepreneurs and founders.

Sam Senior: Yeah. I think it's just the global hub. And I think the big thing that I realized upon coming into San Francisco is that I was never really having conversations about being entrepreneurial or startups or anything like that prior to living in San Francisco. And then it became a common thing in my life. And so that means it's just on my mind more, it means I'm thinking about it more, it means that I'm looking for more opportunities. And that was really exciting to me. I think just the community is the thing that really leads to great outcomes for people who maybe don't think they could do something, but then when they hear enough people talking about it, saying how they've been successful or actually fallen down and then still been successful in the future, I think that breeds excitement and some confidence in what you're doing. And I think that's the best thing about being in San Francisco.

Now, I'm no longer in San Francisco. I'm actually in Boulder in Colorado, because the pandemic has made it accessible to have a really distributed team, where VCs actually supportive of this. And we have a fully distributed team at the moment. Longer term, I want to build out a presence in Colorado, where there is a really growing tech scene with a lot of great engineering talent and sales talent in particular. But we no longer need to be in San Francisco and that's okay. But, yeah, I think, to your question, San Francisco is just a wonderful place to have those conversations and be connected with like-minded people.

Salman: Yeah, I can definitely imagine. Can you share a fun fact about yourself?

Sam Senior: Yes. So in 2012, I think, I was very fortunate to go on a 10-day dog mushing expedition up on the Arctic Circle, in the middle of winter in Alaska. And it was the very first time I'd done anything like this. It was just me and one other person. And we went into places that no humans had been before or hadn't been in 30 years or something. And it was minus 70 degrees. It was just crazy. It was a wild experience, but that was actually my first introduction to the U.S., this insane trip in Alaska, in the middle of winter.

Salman: All right. All right. Perfect. Well, Sam, it has been very nice speaking with you and learning about yourself, and your background, and your product, and your story. So thank you so much for taking the time to be on the show.

Sam Senior: Cool. Thank you so much for your time, Salman. I really appreciate it. Enjoyed all your other podcasts and excited to see how this goes for you going forward as well.

Salman: All right. Thank you so much. You want to share your website? How can people learn more about TestBox?

Sam Senior: Just go to, easy as that. Watch some of the videos and you can just get started. Onboarding is really simple and easy. And that's all you need.

Salman: Yeah, listeners, I hope you enjoyed this episode and you get a chance to learn from Sam about this great solution. And as he mentioned, you can visit and you can try software. It's free for you to use if you want to try the software. So definitely check it out and visit the website. And thank you so much for listening to ZoneCast and stay tuned for more episodes.

Sam's Face

Pedals is a beloved member of the TestBox team whose entire goal in life is to author amazingly helpful blog posts and to cameo on every piece of TestBox swag.

TestBox empowers you to have a self-serve, customer-led experience so you can buy new software and feel confident that you made the right choice. Currently focused on Customer Support, TestBox allows you to test out Zendesk, Freshdesk, HubSpot, Dixa, and other products side-by-side. It takes a matter of minutes to sign up and take these products for a test drive. Find out more at or follow on LinkedIn.